{"id":9,"date":"2026-04-01T04:53:39","date_gmt":"2026-04-01T04:53:39","guid":{"rendered":"https:\/\/www.jlekbrand.com\/?page_id=9"},"modified":"2026-07-29T08:15:51","modified_gmt":"2026-07-29T08:15:51","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.jlekbrand.com\/en\/about-us\/","title":{"rendered":"J-Lek story"},"content":{"rendered":"
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Brand Story<\/h2>\n\n\n\n
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From Rangsit to the global market.<\/p>\n\n\n\n

Our story began in 1977 when Mr. Khajornkiat and Mrs. Naphaphon Jindavaranon (J-Lek) worked as seafood vendors in a local fresh market. After more than a decade in the market, J-Lek saw high-quality agricultural produce going to waste daily and felt a deep sense of regret. This inspired her to transform these ingredients, adding value to them through food preservation. This led to the birth of \"J-Lek Khlong Rangsit Chili Paste,\" which stood out for its bold, authentic, and comforting home-cooked flavors. What started as a single shop soon expanded to three, eventually growing into a major wholesale distributor in the Rangsit area.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Elevating to Global Standards<\/h4>\n\n\n\n

Driven by the exponential growth in customer trust\u2014from local restaurants to industrial enterprises\u2014our family business transitioned into a professionally managed organization in 1999. We officially registered as K.R.S. Spicy Food Co., Ltd. The abbreviation \"K.R.S.\" is inspired by \"Khlong Rangsit,\" a historic canal stretching over 128 kilometers, reflecting our deep pride and serving as a symbol that we will never forget our roots.<\/p>\n\n\n\n

The establishment of the company was merely the beginning of a monumental leap. To overcome limitations and elevate our products to the global stage, we completely transformed our entire operational process, focusing on three main dimensions of development:<\/p>\n\n\n\n